[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.calorim.sk\/nestle-zaplati-spolocnosti-starbucks-za-predaj-kavy-71-miliardy-dolarov\/#Article","mainEntityOfPage":"https:\/\/www.calorim.sk\/nestle-zaplati-spolocnosti-starbucks-za-predaj-kavy-71-miliardy-dolarov\/","headline":"Nestl\u00e9 zaplat\u00ed spolo\u010dnosti Starbucks za predaj k\u00e1vy 7,1 miliardy dol\u00e1rov","name":"Nestl\u00e9 zaplat\u00ed spolo\u010dnosti Starbucks za predaj k\u00e1vy 7,1 miliardy dol\u00e1rov","description":"T\u00e1to \u010das\u0165 podnikania v s\u00fa\u010dasnosti pre nich vytv\u00e1ra ro\u010dn\u00e9 tr\u017eby vo v\u00fd\u0161ke 2 mld. USD. Dohoda znamen\u00e1, \u017ee majitelia strojov spolo\u010dnosti Nespresso bud\u00fa m\u00f4c\u0165 k\u00fapi\u0165 star\u0161ie zna\u010dky k\u00e1vy Starbucks pre dom\u00e1ce pou\u017eitie. Spotrebitelia n\u00e1jdu aj k\u00e1vov\u00e9 zrn\u00e1 Starbucks, mlet\u00fa a instantn\u00fa k\u00e1vu \u013eah\u0161ie dostupn\u00fa, preto\u017ee […]","datePublished":"2025-02-27","dateModified":"2023-04-26","author":{"@type":"Person","@id":"https:\/\/www.calorim.sk\/author\/#Person","name":"","url":"https:\/\/www.calorim.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d3163b56da0fbe010a5181dcf7396b9bd721056c768c8d190d293b864efe53fe?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d3163b56da0fbe010a5181dcf7396b9bd721056c768c8d190d293b864efe53fe?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"calorim.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.calorim.sk\/wp-content\/uploads\/img_a287730_w16539_t1525792546.jpg","url":"https:\/\/www.calorim.sk\/wp-content\/uploads\/img_a287730_w16539_t1525792546.jpg","height":0,"width":0},"url":"https:\/\/www.calorim.sk\/nestle-zaplati-spolocnosti-starbucks-za-predaj-kavy-71-miliardy-dolarov\/","about":["Business"],"wordCount":363,"articleBody":"T\u00e1to \u010das\u0165 podnikania v s\u00fa\u010dasnosti pre nich vytv\u00e1ra ro\u010dn\u00e9 tr\u017eby vo v\u00fd\u0161ke 2 mld. USD. Dohoda znamen\u00e1, \u017ee majitelia strojov spolo\u010dnosti Nespresso bud\u00fa m\u00f4c\u0165 k\u00fapi\u0165 star\u0161ie zna\u010dky k\u00e1vy Starbucks pre dom\u00e1ce pou\u017eitie. Spotrebitelia n\u00e1jdu aj k\u00e1vov\u00e9 zrn\u00e1 Starbucks, mlet\u00fa a instantn\u00fa k\u00e1vu \u013eah\u0161ie dostupn\u00fa, preto\u017ee najv\u00e4\u010d\u0161ia svetov\u00e1 spolo\u010dnos\u0165 na v\u00fdrobu potrav\u00edn a n\u00e1pojov pou\u017e\u00edva svoju rozsiahlu distribu\u010dn\u00fa sie\u0165 na predaj v\u00fdrobkov Starbucks na celom svete. Nestl\u00e9 meno sa nezobraz\u00ed ved\u013ea Starbucks, ale dohoda by mohla Nestle na\u010falej pom\u00e1ha\u0165 posil\u0148ova\u0165 svoje podnikanie v USA v\u010faka silnej zna\u010dke k\u00e1vy High Street.Anal\u00fdza:Je to obrovsk\u00e9 licen\u010dn\u00e9 ujednanie, v\u010faka \u010domu m\u00f4\u017ee spolo\u010dnos\u0165 Nestl\u00e9 pred\u00e1va\u0165 produkty Starbucks prostredn\u00edctvom distribu\u010dn\u00fdch kan\u00e1lov spolo\u010dnosti Nestl\u00e9.Znamen\u00e1 to, \u017ee uvid\u00edte ove\u013ea viac k\u00e1vovarov zna\u010dky Starbucks, ktor\u00e9 sa pou\u017e\u00edvaj\u00fa v zariadeniach Nespresso alebo Dolce Gusto, ktor\u00e9 s\u00fa v\u0161etko z\u00fariv\u00e9 – \u010diasto\u010dne v\u010faka reklam\u00e1m s\u00a0Georgom Clooney.Starbucks bude aj na\u010falej kupova\u0165 surov\u00e9 (zelen\u00e9) k\u00e1vov\u00e9 zrn\u00e1 od po\u013enohospod\u00e1rov, ale tnaeraz Nestl\u00e9 vst\u00fapi a priprav\u00ed tieto zrn\u00e1 pre spotrebite\u013eov pod\u013ea pr\u00edsnych licen\u010dn\u00fdch pravidiel Starbucks. Spolo\u010dnos\u0165 Nestl\u00e9 nebude ma\u0165 k dispoz\u00edcii \u017eiadnu infra\u0161trukt\u00faru spolo\u010dnosti Starbucks, ani sa v kaviar\u0148ach Starbucks nedostan\u00fa \u017eiadne produkty spolo\u010dnosti Nestl\u00e9.Pre t\u00fato \u00fapravu spolo\u010dnos\u0165 Nestle zaplat\u00ed 7 mili\u00e1rd dol\u00e1rov, preto\u017ee ver\u00ed, \u017ee produkty Starbucks bud\u00fa oslovova\u0165 milovn\u00edkov pr\u00e9miovej k\u00e1vy na celom svete. Napriek cenov\u00e9mu \u00fadaju sa akcion\u00e1rom Nestl\u00e9 zd\u00e1, \u017ee sa im t\u00e1to transakcia p\u00e1\u010di. Akcie spolo\u010dnosti Nestl\u00e9 dnes vzr\u00e1stli o 1,5%. Zatia\u013e \u010do investori Starbucks trochu pokr\u010dili ramenami.V minulom roku spolo\u010dnos\u0165 Nestl\u00e9 zaplatila pribli\u017ene 425 mili\u00f3nov dol\u00e1rov za 68% podiel v spolo\u010dnosti Blue Bottle Coffee, spolo\u010dnosti so s\u00eddlom v Kalifornii, ktor\u00e1 pred\u00e1va z\u00e1kazn\u00edkom online k\u00e1vy a m\u00e1 v USA a Japonsku mno\u017estvo obchodov.                                                                                                                                                                                                                                                                                                                                                                                        4.1\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Nestl\u00e9 zaplat\u00ed spolo\u010dnosti Starbucks za predaj k\u00e1vy 7,1 miliardy dol\u00e1rov","item":"https:\/\/www.calorim.sk\/nestle-zaplati-spolocnosti-starbucks-za-predaj-kavy-71-miliardy-dolarov\/#breadcrumbitem"}]}]