[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.calorim.sk\/pochopte-svojich-zakaznikov-v-online-svete\/#Article","mainEntityOfPage":"https:\/\/www.calorim.sk\/pochopte-svojich-zakaznikov-v-online-svete\/","headline":"Pochopte svojich z\u00e1kazn\u00edkov v online svete","name":"Pochopte svojich z\u00e1kazn\u00edkov v online svete","description":"Online marketing je v\u00a0s\u00fa\u010dasnosti jedn\u00fdm z\u00a0najd\u00f4le\u017eitej\u0161\u00edch oblast\u00ed vo svete reklamy a\u00a0propag\u00e1cie. K\u00fdm p\u00e1r rokov dozadu, bola posta\u010duj\u00faca inzercia v\u00a0tla\u010di, popr\u00edpade reklama v\u00a0telev\u00edzii, dnes je v\u0161etko inak. Drviv\u00e1 v\u00e4\u010d\u0161ina reklamy, sa toti\u017e presunula do internetov\u00e9ho sveta, teda na internet. pokia\u013e v\u00a0tejto oblasti nie ste extr\u00e9mne zbehl\u00ed […]","datePublished":"2025-02-24","dateModified":"2023-04-26","author":{"@type":"Person","@id":"https:\/\/www.calorim.sk\/author\/#Person","name":"","url":"https:\/\/www.calorim.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d3163b56da0fbe010a5181dcf7396b9bd721056c768c8d190d293b864efe53fe?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d3163b56da0fbe010a5181dcf7396b9bd721056c768c8d190d293b864efe53fe?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"calorim.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.calorim.sk\/wp-content\/uploads\/img_a299343_w16539_t1555428160.jpg","url":"https:\/\/www.calorim.sk\/wp-content\/uploads\/img_a299343_w16539_t1555428160.jpg","height":0,"width":0},"url":"https:\/\/www.calorim.sk\/pochopte-svojich-zakaznikov-v-online-svete\/","about":["Internet"],"wordCount":386,"articleBody":"Online marketing je v\u00a0s\u00fa\u010dasnosti jedn\u00fdm z\u00a0najd\u00f4le\u017eitej\u0161\u00edch oblast\u00ed vo svete reklamy a\u00a0propag\u00e1cie. K\u00fdm p\u00e1r rokov dozadu, bola posta\u010duj\u00faca inzercia v\u00a0tla\u010di, popr\u00edpade reklama v\u00a0telev\u00edzii, dnes je v\u0161etko inak. Drviv\u00e1 v\u00e4\u010d\u0161ina reklamy, sa toti\u017e presunula do internetov\u00e9ho sveta, teda na internet. pokia\u013e v\u00a0tejto oblasti nie ste extr\u00e9mne zbehl\u00ed a\u00a0chceli by ste to zmeni\u0165, jednu mo\u017enos\u0165 v\u00e1m pon\u00faka aj spolo\u010dnos\u0165 Google.\u00a0\u00a0Online kurz s\u00a0n\u00e1zvom \u201ePochop potreby z\u00e1kazn\u00edkov a\u00a0ich spr\u00e1vanie na internete\u201c je ur\u010den\u00fd pre \u00fapln\u00fdch za\u010diato\u010dn\u00edkov.Je jedno, \u010di sa chcete v\u00a0tejto oblasti zlep\u0161i\u0165 pre va\u0161e bud\u00face uplatnenie na trhu pr\u00e1ce, alebo \u00a0u\u017e podnik\u00e1te a\u00a0v\u00e1\u0161 marketing takpovediac kr\u00edva. Absolvovanie kurzu v\u00e1m zaberie pribli\u017ene \u0161es\u0165desiat min\u00fat a\u00a0na jeho konci obdr\u017e\u00edte certifik\u00e1t o\u00a0jeho zvl\u00e1dnut\u00ed. Po bezplatnej registr\u00e1cii v\u00e1s \u010dakaj\u00fa tri moduly, ktor\u00fdmi postupne prejdete. Tie obsahuj\u00fa konkr\u00e9tne video n\u00e1vody, r\u00f4zne tipy v\u00a0oblasti propag\u00e1cie na internete a\u00a0z\u00e1vere\u010dn\u00e9 testy.\u00a0Prv\u00e9 dva moduly obsahuj\u00fa tri samostatn\u00e9 lekcie, ktor\u00e9 s\u00fa zameran\u00e9 na jednotliv\u00e9 oblasti marketingu. Posledn\u00fd modul ich zah\u0155\u0148a p\u00e4\u0165. Ka\u017ed\u00fd z\u00a0nich v\u00e1m zaberie pribli\u017ene pol hodinu \u010dasu. To samozrejme z\u00e1vis\u00ed aj od va\u0161ej r\u00fdchlosti. \u00a0Prv\u00fd modul s\u00a0n\u00e1zvom \u201eZozn\u00e1m sa s\u00a0analytikou\u201c, je venovan\u00fd t\u00e9mam ako , \u010do znamen\u00e1 webov\u00e1 analytika, ako ju m\u00f4\u017eete vyu\u017ei\u0165 v\u00a0praxi, alebo to, ako m\u00f4\u017eete sledova\u0165 va\u0161e jednotliv\u00e9 ciele.Druh\u00fd modul, \u201eUspej v\u010faka analytike\u201c, v\u00e1s obozn\u00e1mi s\u00a0problematikou n\u00e1strojov na meranie SEM ( Sarch engine marketing – zjednodu\u0161ene povedan\u00e9 \u2013 marketing vyh\u013ead\u00e1vania na webe ), nau\u010d\u00ed v\u00e1s ako spr\u00e1vne triedi\u0165 d\u00e1ta pre potreby \u0161tatist\u00edk a\u00a0pochop\u00edte takzvan\u00e9 organick\u00e9 vyh\u013ead\u00e1vanie.Tret\u00ed modul s\u00a0n\u00e1zvom \u201eZme\u0148 d\u00e1ta na \u0161tatistiky,v\u00e1s nau\u010d\u00ed pochopi\u0165 nahromaden\u00e9 d\u00e1ta, na z\u00e1klade ktor\u00fdch dok\u00e1\u017eete pochopi\u0165 preferencie va\u0161ich z\u00e1kazn\u00edkov, taktie\u017e sa nau\u010d\u00edte ako s\u00a0d\u00e1tami pracova\u0165 efekt\u00edvnej\u0161ie, alebo to, ako z\u00a0va\u0161ich d\u00e1t vytvori\u0165 plnohodnotn\u00e9 a\u00a0efekt\u00edvne \u0161tatistiky.                                                                                                                                                                                                                                                                                                                                                                                        3.8\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pochopte svojich z\u00e1kazn\u00edkov v online svete","item":"https:\/\/www.calorim.sk\/pochopte-svojich-zakaznikov-v-online-svete\/#breadcrumbitem"}]}]