[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.calorim.sk\/vyber-spravneho-crm-pre-vase-obchodne-potreby\/#Article","mainEntityOfPage":"https:\/\/www.calorim.sk\/vyber-spravneho-crm-pre-vase-obchodne-potreby\/","headline":"V\u00fdber spr\u00e1vneho CRM pre va\u0161e obchodn\u00e9 potreby","name":"V\u00fdber spr\u00e1vneho CRM pre va\u0161e obchodn\u00e9 potreby","description":"Potrebujeme sp\u00f4sob, ako sledova\u0165 na\u0161ich s\u00fa\u010dasn\u00fdch, minul\u00fdch a potenci\u00e1lnych z\u00e1kazn\u00edkov?\u00a0To z\u00e1le\u017e\u00ed … ako dlho chcete zosta\u0165 v podnikan\u00ed?\u00a0Kedysi som bol zamestnan\u00fd ako konzultant, aby som viedol projekt pre organiz\u00e1ciu, ktor\u00e1 mala tri samostatn\u00e9 – ale s\u00favisiace – podniky pod jednou strechou, ktor\u00e9 vyu\u017e\u00edvali tri samostatn\u00e9 […]","datePublished":"2019-07-03","dateModified":"2023-04-26","author":{"@type":"Person","@id":"https:\/\/www.calorim.sk\/author\/#Person","name":"","url":"https:\/\/www.calorim.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d3163b56da0fbe010a5181dcf7396b9bd721056c768c8d190d293b864efe53fe?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d3163b56da0fbe010a5181dcf7396b9bd721056c768c8d190d293b864efe53fe?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"calorim.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.calorim.sk\/wp-content\/uploads\/img_a304197_w16539_t1564586816.jpg","url":"https:\/\/www.calorim.sk\/wp-content\/uploads\/img_a304197_w16539_t1564586816.jpg","height":0,"width":0},"url":"https:\/\/www.calorim.sk\/vyber-spravneho-crm-pre-vase-obchodne-potreby\/","about":["Business"],"wordCount":498,"articleBody":"Potrebujeme sp\u00f4sob, ako sledova\u0165 na\u0161ich s\u00fa\u010dasn\u00fdch, minul\u00fdch a potenci\u00e1lnych z\u00e1kazn\u00edkov?\u00a0To z\u00e1le\u017e\u00ed … ako dlho chcete zosta\u0165 v podnikan\u00ed?\u00a0Kedysi som bol zamestnan\u00fd ako konzultant, aby som viedol projekt pre organiz\u00e1ciu, ktor\u00e1 mala tri samostatn\u00e9 – ale s\u00favisiace – podniky pod jednou strechou, ktor\u00e9 vyu\u017e\u00edvali tri samostatn\u00e9 syst\u00e9my na riadenie vz\u0165ahov so z\u00e1kazn\u00edkmi (CRM) a \u017eiadny z t\u00fdchto troch sl\u00fa\u017eil svojim podnikom. ve\u013emi dobre … vedeli, \u017ee str\u00e1caj\u00fa z\u00e1kazn\u00edkov a ch\u00fdbaj\u00fa kontakty.\u00a0Mojou \u00falohou bolo zisti\u0165, \u010do fungovalo pre ka\u017ed\u00fd podnik, \u010do nebolo a \u010do bolo pre ka\u017ed\u00e9ho z nich naozaj d\u00f4le\u017eit\u00e9.\u00a0Potom n\u00e1jdite spolo\u010dn\u00fa z\u00e1klad\u0148u a implementujte jedno off-the-police, ale prisp\u00f4sobite\u013en\u00e9, CRM rie\u0161enie, ktor\u00e9 sp\u013a\u0148a v\u00e4\u010d\u0161inu potrieb ka\u017ed\u00e9ho podniku\u2026 ale nakoniec by v\u0161etci pou\u017e\u00edvali rovnak\u00e9 rie\u0161enie.V\u00e4\u010d\u0161ina mal\u00fdch podnikov nepotrebuje t\u00fato \u00farove\u0148 detailov.\u00a0Bolo by to prehnan\u00e9 a rozpo\u010det isti\u010d.\u00a0Ale nie\u010do potrebujete?\u00a0\u00d3 \u00e1no.\u00a0Pr\u00e1ve teraz, ako nez\u00e1visl\u00fd konzultant, je to v\u00e4\u010d\u0161inou nie\u010do, \u010do sledujem pomocou e-mailov zoraden\u00fdch do prie\u010dinkov.\u00a0A \u00e1no, je to nie\u010do, \u010do ma zbl\u00e1znilo, tak\u017ee to neodpor\u00fa\u010dam.\u00a0Som v procese zmeny, ako som spravova\u0165 svoje vz\u0165ahy so z\u00e1kazn\u00edkmi, tak\u017ee som ur\u010dite nejak\u00e9 aktu\u00e1lne my\u0161lienky na t\u00fato t\u00e9mu.CRM pod\u013ea defin\u00edcieAk chcete vytvori\u0165 druh z\u00e1kladnej defin\u00edcie toho, o \u010dom hovor\u00edme, pokia\u013e ide o CRM, pozrime sa, \u010do o tom Wikipedia hovor\u00ed.\u00a0Wikipedia definuje CRM ako toto:\u00a0\u201eCRM je \u0161iroko implementovan\u00fd model pre riadenie interakci\u00ed spolo\u010dnosti so z\u00e1kazn\u00edkmi, klientmi a predajn\u00fdmi vyhliadkami.\u00a0Zah\u0155\u0148a vyu\u017e\u00edvanie technol\u00f3gi\u00ed na organiz\u00e1ciu, automatiz\u00e1ciu a synchroniz\u00e1ciu obchodn\u00fdch procesov – najm\u00e4 predajn\u00fdch \u010dinnost\u00ed, ale aj marketingov\u00fdch, z\u00e1kazn\u00edckych slu\u017eieb a technickej podpory.\u00a0Celkov\u00fdm cie\u013eom je n\u00e1js\u0165, pril\u00e1ka\u0165 a z\u00edska\u0165 nov\u00fdch klientov;\u00a0vychov\u00e1va\u0165 a udr\u017eiava\u0165 tie spolo\u010dnosti, ktor\u00e9 u\u017e m\u00e1;\u00a0l\u00e1ka\u0165 b\u00fdval\u00fdch klientov sp\u00e4\u0165 do z\u00e1hybu;\u00a0a zn\u00ed\u017ei\u0165 n\u00e1klady na marketing a slu\u017eby z\u00e1kazn\u00edkom. \u201cKritick\u00e9 inform\u00e1cie a potreby CRMNiektor\u00e9 kritick\u00e9 oblasti, ktor\u00e9 potrebujete v CRM pre va\u0161e mal\u00e9 firmy, s\u00fa tieto:\t\tspolo\u010dnos\u0165\t\tmatersk\u00e1 spolo\u010dnos\u0165\t\tURL\t\tprim\u00e1rny kontakt\t\tsekund\u00e1rny kontakt\t\temailov\u00e9 adresy\t\ttelef\u00f3n\t\tskype\t\td\u00e1tumy kontaktu\t\tpozn\u00e1mkyNiektor\u00e9 k\u013e\u00fa\u010dov\u00e9 funkcie, ktor\u00e9 pom\u00f4\u017eu v\u00e1\u0161mu podniku pri pou\u017e\u00edvan\u00ed CRM na sledovanie va\u0161ich s\u00fa\u010dasn\u00fdch a potenci\u00e1lnych klientov a z\u00e1kazn\u00edkov:\t\tzobrazenie preh\u013eadu panela\t\tprisp\u00f4sobite\u013en\u00e9 polia\t\tmo\u017enos\u0165 prid\u00e1va\u0165 polia\t\t\u0161tandardn\u00e9 v\u00fdkazn\u00edctvo z krabice\t\tschopnos\u0165 vytv\u00e1ra\u0165 vlastn\u00e9 preh\u013eady\t\tschopnos\u0165 iniciova\u0165 kontakt s klientmi v r\u00e1mci CRM (bude iniciova\u0165 e-maily a Skype kontakt v r\u00e1mci CRM softv\u00e9ru)                                                                                                                                                                                                                                                                                                                                                                                        4.6\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"V\u00fdber spr\u00e1vneho CRM pre va\u0161e obchodn\u00e9 potreby","item":"https:\/\/www.calorim.sk\/vyber-spravneho-crm-pre-vase-obchodne-potreby\/#breadcrumbitem"}]}]